POSITIONS

Freelance Website UX/UI Designer/Developer
(Nov 2024- Present)

Website Design, Website Platform, Website Development, CMS setup, Domain transfer, Email Service Set Up, Website Maintenance & Updates

RESPONSIBILTIES

DURATION

30 Day Turnaround Time

The Pastry Academy Online offers a comprehensive library of video courses, providing hands-on training, insider tips, and an exclusive opportunity to learn from world-class pastry experts. Led by renowned instructor Amaury Guichon, whose decades of experience and innovation redefine the art of pastry, these courses bring the mastery of the craft directly to you.

Website UX/UI Design, Development & Digital Course Expansion

PLATFORM: SQUARESPACE
URL: https://thepastryacademyonline.com/

PROJECT

The Pastry Academy Online partnered with Tiffany Creative Agency to bring world-class pastry education to learners worldwide through a beautifully designed, highly functional digital learning platform. Led by globally acclaimed pastry chef Amaury Guichon, the academy offers one of the most robust online pastry learning experiences available — teaching advanced pastry techniques, fundamentals, recipes, and creative craftsmanship through cinematic video instruction.
Our goal was to translate Amaury’s mastery and artistic sensibility into a seamless online experience that feels premium, inspiring, and accessible for users at every skill level — from aspiring pastry chefs to seasoned professionals looking to refine their craft.
The result is a fully responsive, membership-based website structured to support immersive learning, content organization, e-commerce functionality, and subscription access. The user journey was thoughtfully designed to encourage exploration, progression, and discovery — complemented by visual storytelling and intuitive navigation.
In addition to building the primary platform, Tiffany Creative Agency later expanded the ecosystem to support individual course purchases, allowing users to buy standalone lessons outside of subscription plans — increasing revenue flexibility and accessibility.

SCOPE INCLUDED

Key Features & Functionality:
- 100+ On-Demand Instructional Video Courses
- Downloadable Recipe Library
- Course Progress Tracking & Recommended-Next Learning System
- 4-Tier Subscription Model With Secure Payment Integration
- Individual Course Purchase System (Added in Phase Two)
- The Sweet Shop — Integrated e-commerce store for tools, molds & materials
- Fully Mobile-Optimized Experience for On-the-Go Learning
Scope of Work Included:
- UX Strategy & Learning Flow Architecture
- Full UI Design System (Typography, Color Direction, Component Design & Layout Framework)
- Website Design & Development for Desktop, Tablet & Mobile
- Membership Platform Setup, Permissions & Access Levels
- E-Commerce Integration for Tools, Courses & Subscription Payments
- Course Library Organization & Content Upload Support
- Individual Course Sales Page Development (Expansion Phase)
- Visual Direction, Content Formatting & Brand Alignment
- Performance Optimization, Testing & Global User Experience Validation

DESKTOP DESIGN

We were responsible for designing 100+ custom course pages, each uniquely built to showcase step-by-step lessons with high-end visuals, chef techniques, and downloadable resources. Our focus was on clean, intuitive UX/UI design that could support a global audience of pastry professionals, hobbyists, and culinary students.

COURSE PAGES

PETIT FOURS & ENTREMET COURSES

TARTS & TRAVEL CAKES COURSES

BREAD & BREAKFAST PASTRIES COURSES

PLATED DESSERTS COURSES

ICE CREAM COURSES

ALTERNATIVE INGREDIENTS COURSES

ARTISTIC COURSES

CHOCOLATE & SUGAR CONFECTIONERY COURSES

AMAURY SIGNATURE PASTRIES COURSES

RECIPE LIBRARY

VIDEO LESSON PAGES

Each course page was uniquely structured to guide users through high-quality lessons with chef-led instruction, behind-the-scenes insights, and a visual layout that mirrors the elegance of the pastry craft.