POSITIONS
Freelance Graphic Designer
(March 2021 – November 2021)
RESPONSIBILITIES
Bottle Packaging Design, Email Marketing Design, Post Card Design, Facebook & Instagram Paid Social Ads
DURATION
1-2 Day Turnaround Times
Kings Co Imperial is a culinary gem referred to me by a close friend. Kings Co Imperial stands out with its commitment to offering thoughtfully prepared Chinese dishes designed for sharing among family and friends.
BRAND ASSETS, PACKAGING DESIGN & MARKETING CREATIVES
PROJECT
Kings Co Imperial partnered with Tiffany Creative Agency to expand and refine their visual branding across multiple touchpoints, from packaging and print materials to digital marketing and paid social advertising. Known for their thoughtful approach to Chinese cuisine and their community-focused dining experience, Kings Co Imperial needed creative support that honored their brand personality while elevating presentation across platforms.
Our partnership included designing bottle label packaging for their signature sweet soy sauce, creating printed collateral for in-restaurant and take-home use, and producing marketing graphics to support product launches and seasonal promotions. Additional deliverables included a variety of campaign assets — from Facebook and Instagram ads to email marketing templates — ensuring cohesive messaging and brand continuity online and offline.
A highlight of our work together included the annual Pig Roast campaign, where we developed a custom illustrated event email and promotional graphics that blended playfulness with sophistication. The creative strategy also extended to ads promoting their signature sauce launch, where we executed a storytelling-driven paid carousel unit featuring animated assets, product imagery, and dish pairings to support engagement and conversion.
From special event menus to instructional packaging postcards, every piece was crafted with intention — reflecting Kings Co Imperial’s warmth, authenticity, and culinary craft.
SCOPE INCLUDED
Brand-Aligned Graphic Design & Visual Direction
Bottle Label Packaging Design for Signature Sweet Soy Sauce
Print Asset Design, Including:
• Postcards
• Posters
• Take-Home Instruction Cards
• Special Event MenusEmail Marketing Creative for Events & Campaigns
Paid Social Media Ad Design (Facebook & Instagram)
Carousel Campaign Design Including Animated & Static Assets
Social Media Graphics for Organic & Paid Promotion
Menu Design for Pop-Ups & Collaborations (Including Andre Fowles Event)
Content Strategy, Messaging Layout & Visual Cohesion Across All Materials