POSITIONS

Freelance Website UX/UI Designer/Developer
Freelance Graphic Designer
Social Media & Marketing Manager
Photographer/Videographer
(June 2024- Present)

RESPONSIBILITIES

Website Redesign, Website Development, CMS setup, Website Maintenance & Updates, Social Media Account Set Up, Social Media Content Calendar, Social Media Postings, Social Media Management: IG, FB, Threads, Yelp, Photography, Videography, Post-Production, Photo Retouching, Video Editing

DURATION

1-5 Day Turnaround Time

The Hoboken Biergarten is a biergarten restaurant located in Hoboken, NJ with an inviting atmosphere, the friendly service, and our beloved beer garden.

Full Brand Refresh, Website UX/UI, Content Production & Digital Marketing

PLATFORM: SQUARESPACE
URL: https://www.thehobokenbiergarten.com/

PROJECT

The Hoboken Biergarten partnered with Tiffany Creative Agency to undergo a complete brand transformation, evolving from Pilsner Haus Biergarten into a refreshed, modern, and community-focused hospitality destination. This project required a holistic approach — redefining the visual identity, rebuilding the digital experience, and establishing an elevated and consistent marketing strategy across web, social, and in-person touchpoints.
The new Squarespace website was thoughtfully redesigned and expanded from a single landing page into a robust, multi-page platform that showcases the venue’s seasonal menus, events, private party experiences, reservations, and daily offerings. The site’s layout and functionality prioritize accessibility, user experience, and visual storytelling — capturing the lively energy of the space and its evolving programming.
In addition to the digital rebuild, Tiffany Creative Agency led photography, videography, and post-production for all promotional and web content, ensuring a unified visual language across campaigns and platforms. Through strategic social media management — including content planning, real-time posting, reels production, caption writing, and audience engagement — the brand’s online presence grew significantly, with measurable improvements across reach, engagement, and follower growth.
This end-to-end partnership resulted in a refreshed, cohesive brand ecosystem that resonates with new and returning guests, strengthens community connection, and supports ongoing growth for the business.

SCOPE INCLUDED

Complete Brand Refresh & Identity Transition from Pilsner Haus Biergarten
Logo Redesign & Updated Brand Styling
Website UX/UI Design & Full Squarespace Development
Multi-Page Website Expansion for Menu, Events, Booking, and Private Parties
Full Photography & Videography Production
Post-Production Editing, Color Work & Asset Delivery
Social Media Management Across Instagram, Facebook & Digital Channels
Creative Direction & Execution of Reels, Video Content & Campaign Assets
Content Calendar Development & Ongoing Strategy
Caption Writing, Story Posting & Real-Time Community Engagement
Graphic Design for Flyers, Ads, Event Promotions & Digital Materials
Performance Analytics & Result-Driven Adjustments
Growth Achievements Including +3,000 Followers & 200% Increase in Reach & Engagement