PROJECT

• New Era Plumbing partnered with Tiffany Creative Agency to establish a bold and memorable visual identity that would set the foundation for their growing business. The goal was to create a logo that not only represented the industry but also conveyed precision, professionalism, and modern craftsmanship.

  The final logo features custom lettering where the letterforms subtly resemble interconnected plumbing pipes, complemented by flowing water-inspired curves that introduce movement and fluidity. This intentional design choice makes the identity both symbolic and visually distinctive. The blue and black color palette reinforces the brand’s association with plumbing while maintaining a strong, polished look suitable for both digital and physical applications.

  To extend the brand into the real world, we designed a complete truck decal system featuring the new logo. Strategic placement, clear hierarchy, and high visibility ensure the truck functions as a mobile billboard — professional, clean, and instantly recognizable. Mock-ups were developed for both the side and rear panels to ensure consistency, readability, and impact from every angle.

  The result is a cohesive and functional brand system that elevates New Era Plumbing’s presence and credibility across every touchpoint.