POSITIONS
Freelance Website UX/UI Designer/Developer
Freelance Graphic Designer
(April 2021- Present)
RESPONSIBILITIES
Website Redesign, Website Development, CMS setup, Domain transfer, Email Service Set Up, Website Maintenance & Updates, Graphic Design
DURATION
1-2 Day Turnaround TImes
Veerman Asset Management, LLC specializes in the financial management of multifamily real estate assets in the Greater-New Jersey area. They advise professional real estate owners on their purchases, financing, leasing, as well as planning for taxes and future dispositions or interest-transfers. They help owners create efficiencies in their operations to create better returns and time management. We leverage our relationships with highly-accredited vendors and advisors to be an all-inclusive asset management firm for our clients.
WEBSITE UX/UI DESIGN & DEVELOPMENT
PLATFORM: SQUARESPACE
URL: https://vamfin.com/
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Veerman Asset Management partnered with Tiffany Creative Agency to completely overhaul their existing website into a modern, responsive, and streamlined digital platform. With a focus on clarity, credibility, and user experience, the redesigned website showcases Veerman’s expertise in the financial management of multifamily real estate assets across the Greater New Jersey region.
The site was built to prioritize seamless navigation, structured service messaging, and mobile-first performance. Custom content architecture was developed to highlight service offerings and expertise while supporting a smooth client journey from homepage to contact inquiry.
In addition, a CMS system and light content management training were implemented, allowing the Veerman team to efficiently update listings, closings, and company information over time.
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UX Strategy, Site Planning & Information Architecture
Full UI Design System (Colors, Typography, Buttons & Layout Standards)
Responsive Website Design & Development
Pages Highlighting Services, Expertise & Company Overview
CMS Setup for Listings & Future Content Updates
Domain Transfer Assistance & Email Configuration
Testing, Optimization, SEO Setup & Mobile Compatibility
DESKTOP DESIGN
MOBILE DESIGN
GRAPHIC DESIGN & MARKETING COLLATERAL
PROJECT
Building on the updated brand and visual identity, Tiffany Creative Agency designed a suite of marketing materials to support Veerman Asset Management’s communication, client outreach, and acquisition strategy. These assets were crafted to visually align with the refreshed website and logo, ensuring brand consistency across all touchpoints.
Materials included marketing flyers, closing announcements, listings, postcard mailers, and collateral highlighting recent closings, notable dispositions, and new investment opportunities. Layouts were structured to communicate key information clearly and professionally while reinforcing brand recognition through consistent typography, colors, and visual tone.
SCOPE INCLUDED
Graphic Design for Marketing Flyers, Postcards & Print Collateral
Closing Flyers, Inventory Highlights & Notable Sale Spotlights
Layout Systems Built for Ongoing Use Across Multiple Asset Types
Content Formatting & Visual Hierarchy Strategy
Brand Alignment Across All Promotional Materials
Print-Ready Exporting & Delivery in Multiple Formats
MARKETING FLYERS
CLOSING FLYERS
POST CARDS
LOGO DESIGN
PROJECT
Veerman Asset Management partnered with Tiffany Creative Agency to strengthen and modernize their visual identity through a new corporate logo. The goal was to create a mark that reflects the stability, sophistication, and authority of the real estate industry while aligning with Veerman’s expertise in multifamily asset management.
The final logo features bold, structured typography with sharp architectural-inspired edges representing precision, development, and strength. The refined color palette of maroon, silver, and black was selected to evoke luxury, trust, and professionalism — key values at the core of the firm’s brand.
This elevated identity now serves as a foundational visual asset across both digital and print materials, solidifying a consistent and recognizable brand presence.
SCOPE INCLUDED
Brand Identity Strategy & Concept Development
Custom Logo Design and Icon Concepting
Typography & Color Palette Selection
Refinement of Letterforms for Strong, Architectural Structure
Logo Variations for Print, Digital, and Scalable Use
Final Asset Export Package (Vector Files, Alt Formats, Color Versions, Usage Guide)
