PROJECT

• Artist and entrepreneur Chad Fandel partnered with Tiffany Creative Agency to create a comprehensive digital platform that reflected the bold style, personality, and multi-disciplinary nature of his work. Based in Somerville, NJ, Chad’s creative portfolio spans custom art commissions, murals, original paintings, a clothing line (Perfected Clothing Co), and a podcast — and his website needed to serve as a central hub for all facets of his brand.

  The result is a modern, clean, and visually impactful website that functions as both an artist portfolio and an e-commerce experience. One key challenge was balancing two distinct selling channels: a fully functional online store for Perfected Clothing Co, and a gallery-like shopping experience for original artworks — where purchases are made through inquiry rather than checkout. A custom layout solution was designed to make the artwork listings feel like an e-commerce interface while guiding customers to email for pricing and availability, maintaining the exclusivity and personal connection Chad wanted.

  The website also features dedicated pages for his murals, sold artwork archive, biography, contact portal, and his podcast, The Perfected Podcast, with direct links to Apple Podcasts and Spotify. The platform is responsive, mobile-friendly, and intentionally built to evolve as Chad’s portfolio expands.

  Ongoing monthly maintenance ensures that new artwork releases, clothing drops, podcast episodes, and updates stay fresh and accessible to his audience.